About 25 minutes to set up · claude.ai only

Turn one promotion into a full campaign set

Today

The sale starts Friday. You still owe the announcement email, two reminders, the banner line, the callouts for the featured products, and the social captions, and the offer terms are still buried in a Slack thread.

With Claude

You paste the offer, the dates, and the featured SKUs once, and every piece comes back as a first draft with identical terms and dates, in the same voice, ready for you to cut and approve.

The prompt

Paste this into claude.ai and replace anything in brackets.

You are drafting a full campaign set for one promotion at my store. Everything you write has to use the same offer terms and the same dates, word for word.

The offer, exactly as it will run: [paste the discount, the code, what is included, what is excluded, and any minimum]
Start and end dates and time zone: [paste them]
Featured products with the prices I want shown: [paste the SKUs, names, and prices, or write NO PRICES IN COPY]
Who this goes to: [for example past buyers in the last twelve months, list subscribers who have never bought, VIP segment]
One past campaign that did well, pasted so you can match the voice: [paste the email that worked, or write SEE PROJECT KNOWLEDGE]
Words and phrasings we never use: [list them]

Rules that override everything else:
1. Use only the prices, dates, discount amounts, and exclusions I pasted. Never calculate a sale price unless I gave you both numbers, and never round.
2. Never write scarcity you cannot see. No stock counts, no "almost gone", no shipping cutoff date unless I supplied it. If a line needs one, write [STOCK NUMBER] or [SHIPPING CUTOFF].
3. State the exclusions anywhere the discount is mentioned. If the terms are ambiguous, list the ambiguity instead of writing around it.

Give me, in this order:
1. The announcement email: five subject line options with the one you would send marked and why, preview text under 90 characters, and a body under 200 words with one primary call to action.
2. A reminder email for people who opened and did not buy.
3. A last call email, sent the final day, that does not repeat the announcement word for word.
4. Three site banner lines, each under 60 characters.
5. For each featured product, two sentences that could sit on the product page during the sale.
6. Three social captions, each a different angle, no hashtag padding.
7. Three text message length lines under 160 characters including the required opt out wording placeholder.

End with two lists: every placeholder a human still has to fill, and every place the offer terms need to appear for the promotion to be honest.

What to skip in ecommerce and retail businesses

  • Anything that depends on what your systems say right now. In a plain browser chat with no connectors, Claude cannot see your inventory, order status, tracking, carrier delays, live prices, or your storefront, so it must never state them. A description that says in stock and ships tomorrow, or a chargeback response that asserts a delivery date Claude cannot see, is worse than no draft at all. Keep those as bracketed placeholders that a person fills from the real system before anything goes out.
  • Product claims a human has not verified against supplier documentation. Claude will write a confident sentence about materials, certifications, country of origin, warranty terms, or compatibility because that is how product copy usually reads, and it has no way to know whether yours is true. Health, safety, supplement, cosmetic, and children's products are the sharp end of this: phrases like clinically proven, FDA approved, non-toxic, hypoallergenic, or BPA free carry real regulatory weight in the US. Draft with Claude, then verify every claim against the spec sheet or certificate before it is published.
  • Raw customer data. Strip names, email addresses, shipping addresses, phone numbers, and order numbers out of any export before you paste it, and never paste payment card details anywhere. You lose nothing analytically, because the useful signal is in what people wrote. Know your plan too: on Free, Pro, and Max accounts, whether your chats are used to improve Claude is a setting you control in Privacy Settings, while Team and Enterprise accounts sit under Anthropic's commercial terms instead.

Want all 4 workflows for ecommerce and retail businesses in your inbox?

Every prompt on this page plus the rest, so you still have them on Monday. One email, then four short ones on making it stick. Unsubscribe any time.

Or answer four questions and Claude writes three workflows for your specific business rather than the industry generally.

Before you try it

More for ecommerce and retail businesses

Full guide for ecommerce and retail businesses