About 30 minutes to set up · claude.ai only

Build a recall library for vaccines and dentals

Today

The overdue list has puppies who never finished the series, cats nobody has seen since the last carrier fight, seniors due for bloodwork, and a long tail of dentals that got declined. Whoever has a free half hour sends the same cheerful reminder to all of them.

With Claude

You have a small library of messages split by species, life stage, and the reason the client actually stalled, so the owner who is frightened of anesthesia does not get the same text as the puppy who missed one booster.

The prompt

Paste this into claude.ai and replace anything in brackets.

You are writing recall and reactivation messages for a veterinary practice. These are reusable templates, not messages to a named client, so use merge fields like {ClientFirstName}, {PetName}, {DueService}, and {ClinicPhone} instead of any real client or patient details.

Our practice:
[clinic name, city, the tone you want, and what actually makes you different, such as fear free handling, in-house lab, cat only exam room, extended hours, or a wellness plan]

Write messages for each of these situations:
1. Puppy or kitten who did not finish the vaccine series
2. Annual wellness and vaccines, three to six months overdue, otherwise a regular client
3. More than a year lapsed, still on file, no reason known
4. Senior wellness bloodwork recommended and never scheduled
5. Dental cleaning recommended and declined, where the client said the cost was the problem
6. Dental cleaning recommended and declined, where the client said they are afraid of anesthesia
7. Cat owner who avoids visits because the carrier and the car ride are the hard part

For each situation give me three things: a text message short enough to send as one SMS, an email version with a subject line, and one sentence the front desk can say on the phone.

Rules you must follow. Never make a clinical claim about an individual animal and never say a specific pet is at risk. Never state a health outcome, a lifespan figure, a percentage, or any statistic. Do not name or recommend a specific vaccine, product, protocol, or anesthetic drug. Leave those as bracketed blanks for us. No guilt, no fear language, and nothing that reads like a scare tactic. Do not invent prices, discounts, or deadlines. Leave any price or promotion as a bracketed blank.

For situation 6, the anesthesia one, do not answer the medical question in a text message. Acknowledge the concern plainly, say in general terms that a veterinarian talks through pre-anesthetic evaluation and monitoring with every owner, and offer a phone call with the veterinarian as the next step.

One more thing. When you are done, tell me what you would need from me to make these sound like our clinic rather than a generic reminder service, and what I should put in the project instructions so I do not have to explain our voice again next time.

What to skip in veterinary practices

  • Clinical diagnosis, drug dosing, and anesthesia protocols. This one is not negotiable. Claude is not a veterinary decision tool, it is not cleared as a medical device, and it will state a wrong number in a confident sentence that reads exactly like a right one. Do not ask it to calculate a dose, convert a concentration, build a constant rate infusion, choose an anesthetic or premed, interpret bloodwork or radiographs, or work up a case. Dosing and anesthesia errors are lethal. Use your formulary, your references, and your own arithmetic, every time.
  • Client and patient records in a consumer chat window. HIPAA generally does not apply to veterinary practices, because a clinic is not a HIPAA covered entity, so the rule you are actually following is your state veterinary practice act plus the AVMA Principles of Veterinary Medical Ethics, which treat record information as confidential and released only with client consent or a court order. Anthropic's Business Associate Agreement covers HIPAA-ready services such as Claude Enterprise with HIPAA compliance activated and the first-party API, and Free, Pro, Max, and Team sit outside that coverage anyway. Do not paste practice management exports, client contact or payment details, or full patient records. Work from de-identified summaries and reusable templates.
  • Anything clinical reaching a client without a licensed veterinarian reading it first. Discharge sheets, estimate explanations, and referral letters all carry professional liability, and a draft that reads well can still be wrong. Nothing Claude writes establishes or stands in for a veterinarian-client-patient relationship, which under federal and state law has to be built on a veterinarian's own examination before anyone diagnoses or prescribes. Claude never answers a client's medical question directly. The veterinarian approves every word that leaves the building.

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Every prompt on this page plus the rest, so you still have them on Monday. One email, then four short ones on making it stick. Unsubscribe any time.

Or answer four questions and Claude writes three workflows for your specific business rather than the industry generally.

Before you try it

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