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Build a month of treatment education content

Today

You answer the same questions at the front desk all day, and you know they are the questions people ask before they ever book. Turning them into posts and emails happens in one burst in January and then never again.

With Claude

You get a month of education pieces built from the questions you actually get, each written to explain what a treatment is and what the appointment involves without making a single claim about results.

The prompt

Paste this into claude.ai and replace anything in brackets.

You are writing patient education content for a med spa. The goal is to answer the questions people ask before they book, not to advertise. The medical director will review everything before it is published.

Absolute rules, no exceptions:
- Never state or imply how well a treatment works, how long results last, how safe it is, or that any result is typical or guaranteed. Explain what a treatment is and what the experience involves, then stop.
- Never describe a use outside the manufacturer's approved labeling, and never compare branded products against each other.
- Never use the words guaranteed, permanent, risk free, painless, or instant.
- Do not reference before-and-after photos, patient stories, testimonials, or results anyone has had at our practice.
- Wherever a piece needs a clinical statement to work, insert [MEDICAL DIRECTOR: your specific question] instead of writing the statement.
- Every piece must say that suitability is decided by a licensed provider at a consultation.

Our practice:
[practice name, city, the treatments you offer, who performs them and their license, whether there is an on-site medical director, and the tone you want]

The questions we actually get, in the words people use:
[list them, for example will I look frozen, how long will I be red, does it hurt, am I too young for this, what happens if I stop, why is it priced by unit, what is the difference between these two treatments]

What we are already comfortable saying, in our own words:
[paste anything the provider has approved: how you describe a treatment, how you talk about downtime, how you answer the frozen question]

Produce a content plan for one month:
1. Eight short pieces of 120 to 180 words, each answering one real question the way you would answer it standing at the front desk
2. For each piece, a one sentence version for a social caption and a subject line for an email
3. One longer piece of about 500 words on a single treatment: what it is, what happens during the appointment, what recovery involves, who decides whether someone is a candidate, and what to ask at a consultation
4. A list of the questions from my list that you could not answer without making a clinical claim, so the provider can answer those directly

Eighth grade reading level, no exclamation points, and do not use the word journey.

What to skip in med spas and aesthetics practices

Claims about how a treatment works. Neuromodulators are prescription drugs and most injectable fillers are regulated as medical devices, so promotional claims about them have to be truthful, consistent with the approved labeling, and substantiated by evidence you already hold before the ad runs. The FTC treats guaranteed results and risk free as deceptive, and a testimonial showing a standout outcome needs a disclosure that it is not typical. Claude has no idea what your evidence file supports and it will write a confident efficacy claim if nothing stops it, which is why every prompt above tells it to hand that sentence back to you. Your medical director approves any statement about results, safety, duration, or who is a candidate before it appears anywhere.
Before-and-after imagery and any patient photo. An identifiable patient image is protected health information, and using it in marketing requires a specific HIPAA authorization that names where it will run, not a line buried in a treatment consent, and cropping the face does not reliably de-identify a photo. Separately, claude.ai on Free, Pro, Max, and Team cannot process protected health information at all. Anthropic's BAA covers HIPAA-ready services such as an Enterprise organization where the Primary Owner has activated HIPAA compliance and accepted the BAA, plus the first-party API, and Anthropic states that Team and individual plans cannot enable HIPAA. Keep photos, chart exports, and patient names out of the chat window, and handle the authorization paperwork with your own counsel.
Treatment decisions and anything touching dosing. Claude is not a medical device and is not cleared for diagnosis. It does not decide whether someone is a candidate, which product to use, how many units to place, where to place them, how to handle a contraindication, or what to do when something goes wrong. Those belong to the licensed provider treating that person, under your medical director. Claude helps you explain a plan a provider already made and write the material around it.

Want all 4 workflows for med spas and aesthetics practices in your inbox?

Every prompt on this page plus the rest, so you still have them on Monday. One email, then four short ones on making it stick. Unsubscribe any time.

Or answer four questions and Claude writes three workflows for your specific business rather than the industry generally.

Before you try it

More for med spas and aesthetics practices

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