About 25 minutes to set up · claude.ai only

Explain a membership so the math is obvious

Today

The membership includes a monthly credit, tox is priced by unit, packages expire, and a rewards program stacks on top. Every person at the front desk explains it differently, and the people who would have joined leave saying they will look at the website.

With Claude

You give Claude the real terms once and get a one page explainer, the honest per-visit comparison, and a short script the front desk can say out loud, with your own numbers copied through and nothing invented.

The prompt

Paste this into claude.ai and replace anything in brackets.

You are helping a med spa explain its membership and package pricing clearly. You are producing patient-facing material and a front desk script.

Absolute rules:
- Copy every price, credit amount, unit count, discount, and date exactly as I write it. Never invent, round, estimate, or adjust a number.
- If a term is ambiguous or a rule is missing, do not resolve it yourself. List it at the end under Terms to confirm.
- Make no claim about treatment results, safety, or how long anything lasts. Say what the membership includes, not what it will do for someone.
- No urgency language and no pressure. Anyone who has to be rushed into a membership cancels it.

Our membership, exactly as it works:
[paste the monthly price, what the credit is worth, what it can be spent on, whether unused credit rolls over and for how long, member-only discounts, the commitment length, how someone pauses or cancels, and what happens to unused credit when they leave]

Our packages, exactly as priced:
[paste each one: what it includes, how many sessions or units, the price, the expiration, whether it transfers to someone else, and anything it cannot be combined with]

Anything that stacks on top:
[manufacturer or loyalty rewards programs, gift card rules, referral credit, new patient offers]

The person we are explaining this to:
[for example someone who gets tox a few times a year and nothing else, someone starting a multi-session laser series, someone who spends heavily in one visit and then nothing for months]

Produce four things:
1. A one page explainer we can hand over or email, in plain language, showing the math for the person described above using only my numbers
2. An honest comparison of paying per visit against the membership for that same person, using only my numbers, with one line stating plainly which costs them less and one line naming the case where it would not
3. A front desk script under 150 words, written the way a person actually talks out loud, covering how it works, what it costs, and how to cancel
4. Answers to the five questions someone is most likely to ask, including the awkward ones about cancelling and losing unused credit

End with Terms to confirm, listing every rule you needed and did not have.

What to skip in med spas and aesthetics practices

  • Claims about how a treatment works. Neuromodulators are prescription drugs and most injectable fillers are regulated as medical devices, so promotional claims about them have to be truthful, consistent with the approved labeling, and substantiated by evidence you already hold before the ad runs. The FTC treats guaranteed results and risk free as deceptive, and a testimonial showing a standout outcome needs a disclosure that it is not typical. Claude has no idea what your evidence file supports and it will write a confident efficacy claim if nothing stops it, which is why every prompt above tells it to hand that sentence back to you. Your medical director approves any statement about results, safety, duration, or who is a candidate before it appears anywhere.
  • Before-and-after imagery and any patient photo. An identifiable patient image is protected health information, and using it in marketing requires a specific HIPAA authorization that names where it will run, not a line buried in a treatment consent, and cropping the face does not reliably de-identify a photo. Separately, claude.ai on Free, Pro, Max, and Team cannot process protected health information at all. Anthropic's BAA covers HIPAA-ready services such as an Enterprise organization where the Primary Owner has activated HIPAA compliance and accepted the BAA, plus the first-party API, and Anthropic states that Team and individual plans cannot enable HIPAA. Keep photos, chart exports, and patient names out of the chat window, and handle the authorization paperwork with your own counsel.
  • Treatment decisions and anything touching dosing. Claude is not a medical device and is not cleared for diagnosis. It does not decide whether someone is a candidate, which product to use, how many units to place, where to place them, how to handle a contraindication, or what to do when something goes wrong. Those belong to the licensed provider treating that person, under your medical director. Claude helps you explain a plan a provider already made and write the material around it.

Want all 4 workflows for med spas and aesthetics practices in your inbox?

Every prompt on this page plus the rest, so you still have them on Monday. One email, then four short ones on making it stick. Unsubscribe any time.

Or answer four questions and Claude writes three workflows for your specific business rather than the industry generally.

Before you try it

More for med spas and aesthetics practices

Full guide for med spas and aesthetics practices